food and beverage trends

It’s no secret that 2020 presented food and beverage companies with incredible new challenges. Many companies were left to address these challenges quickly, as well. 

Now that we’re entering the second year of the pandemic, how will these challenges shape F&B going forward? 

Today, we’re going to examine the top five food and beverage industry trends that are currently in motion. Understanding these trends will help companies learn how they can adapt and change for the future. While some aspects of food and beverage are starting to return to normal, there’s no denying the influence of 2020. 

1. The Rise of Plant-Based Foods

Demand for plant-based foods is growing at an incredible rate. The options have grown far beyond replacing hamburger meat, and now there are all sorts of replacements for various meat and dairy products. 

Plenty of restaurants are embracing this food industry trend already, and their continued offering of plant-based foods illustrates the success of these products. In fact, some have called the increased demand for plant-based products “more of a movement than a trend.”

Part of the popularity of plant-based foods is due to the related movement of veganism. However, vegetarians, flexitarians, pescatarians, and even many omnivores are embracing plant-based substitutes. Expect plant-based foods to dominate the next few years, if not decades. This is one of the most notable of the food and beverage trends that are currently in motion.

plant based food

2. Healthier Foods Overall

Consumer interest in health peaked during the pandemic as people were afraid of catching the virus. Products that promise to improve immunity will likely perform well. Similarly, interest in using nutrition to strengthen the immune response will likely increase. This means that all types of healthy products will be sought out by consumers. 

Healthy replacements to traditionally unhealthy foods, especially those that successfully mimic the flavor, will appreciate strong adoption among a more health-conscious society. We’ve already seen this successfully executed in many sweets, such as ice cream. This trend further emphasizes the importance of plant-based foods, which are believed to be healthier alternatives. 

3. Focus on Sustainability

ADM, a food technology company, has declared that for 2021, “sustainability takes center stage.” AMD bases this declaration on the fact that almost two-thirds of consumers want their food decisions to create a positive impact on the planet. 

F&B companies that invest in sustainability practices will reap plenty of benefits, with good publicity being one of them. Seeing a food producer take meaningful action towards sustainability production will be seen in a great light this year, and in years to come. In fact, Lux Research released a report declaring that “increasing sustainability” is a vital factor for increasing market share and brand awareness.

4. Emphasis on Food Safety

Food safety was a hot topic throughout 2020, and we don’t expect the interest in it to slow down any time soon. We’ve already seen some food producers react to the increased importance of food safety by implementing tools that help track the handling of products and ingredients at every step in the supply chain. This is useful if there is a recall or other safety issue. 

Another way that food producers are embracing the need for food safety is by expediting plans for automation so that there is less reliance on tightly packed workers. Using robots when possible allows for increased social distancing when required. This trend can also be applied to food truck industry trends as well, as food truck patrons want their food handled as safely as possible.

safety in food truck industry

5. Total Transparency

Consumers were already wanting to know more about their food, but 2020 greatly accelerated this trend. Any technology that will allow consumers to understand the supply chain history of their products will be quickly adopted. In fact, Innova Market Insights states that transparency tops the list of consumer demands

It can even be a low-tech solution, such as a stamp to certified cruelty-free ingredients, for example. We’ve already seen how stamps like these can quickly build consumer trust. Now, these stamps are more important than ever before as consumers want to know more about the supply chain of their products.

How Will F&B Producers Adapt?

While most of these trends were almost in motion in 2019, the 2020 pandemic accelerated the importance of many of them. The needs of consumers have dramatically changed, and F&B companies need to embrace these new trends in order to stay competitive. 

Any technology that allows for increased food safety, and transparency that highlights it, will go far in attracting consumers in 2021 and beyond.


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About the author

Andrew has led operations for multiple companies. He began his career managing international operations for a global organization. Eventually he shifted to launching and selling tech companies. Today, he remains involved in several businesses as an advisor and investor. He remains passionate about helping companies achieve operational excellence.

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